Casinos are more than just a place to gamble, they’re a thrilling experience. From the sounds of clinking champagne glasses and whirring slot machines to the people mingling with each other, casinos offer an experience that’s hard to match. They’re also a lot of fun to attend, especially if you’re playing with friends. However, it’s important to remember that the casino industry is a bit complicated.
Behind the flashing lights and free drinks, casinos are based on a mathematical model engineered to slowly bleed their patrons of money. And for years, mathematically inclined minds have tried to turn the tables by using their knowledge of probability and game theory to exploit weaknesses in a rigged system.
Despite these efforts, the truth is that the average casino visitor is unlikely to walk away with much more than they came in with. It’s no secret that the house always wins in the end. And as the popularity of casinos continues to grow, they’re continually evolving their marketing strategies in an effort to stay ahead of the competition.
For example, some casinos focus on promoting their events and group business offerings. They use Cvent’s Competitive Ads to get major exposure to event planners searching for venues in their area, sister markets, or other locations — the time when they have the highest intent to follow through on their searches. This allows them to attract a more diverse group of customers and keep their revenues steady.
Other casinos focus on providing a wide variety of games for all types of players. They feature well-known games from developers like NetEnt and Pragmatic Play, along with some live dealer casino options. This ensures that everyone finds a game they’re comfortable with and gives them the opportunity to try something new. They’re also known for their bright colors and the noises of slot machines dropping pennies – even though coins haven’t been used in years. This all plays into our human need to stimulate our senses.
The last thing casinos want is for their visitors to leave before they’ve had enough of gambling. That’s why you won’t find any clocks on their walls. They don’t want their customers to realize they’ve been there too long and have to leave to go to the restroom, or that it’s almost closing time and they should head over to dinner or a show.
In 2005, Harrah’s Entertainment found that the typical casino patron was a forty-six-year-old woman from a family with an above-average income. This demographic is a desirable market for casino operators, as they have more disposable income and are more likely to spend money on entertainment and luxury amenities. In addition, they’re less prone to gambling addiction than other groups of people. For this reason, the demographics of casino customers are an important piece of any casino’s marketing strategy. It’s essential that marketers understand the motivations, pain points, and goals of their audience to develop a targeted approach.